Performance Driven Culture at Raymond James
The spirit that drives our associates. The force behind our firm.

Find out what it means to be performance driven. Watch the introductory video here.
At Raymond James, we believe associate performance is our greatest competitive advantage. So, we’re passionately committed to ensuring that associates have the tools they need to achieve extraordinary results for our firm and our clients. And with the introduction of Performance Driven Culture, we’ve taken that commitment even further.
The Raymond James Vision for a Performance Driven Culture
Here at Raymond James, we deliver extraordinary results for our firm and our clients by:
Rewarding high performance,
Continually improving and
Collaborating.
Performance Driven Culture is an initiative to define the standards and expectations that will drive each associate’s performance throughout the year, resulting in a consistent method for managing objectives and rewarding associate success. At our firm, associates work closely with their managers to establish and monitor goals, track results and behaviors, and regularly update performance progress as expectations are met – and exceeded.
The Benefits of Driving Performance
- Consistent performance and evaluation standards firmwide
- Closely aligned goals across business units
- Regular feedback, progress updates and coaching for associates
- Evaluations provided to all associates
- Smart decisions on promotions, salary increases, etc.
- Close link between performance and pay
- Support for growth opportunities and career advancement for associates
- High levels of associate performance and job satisfaction
- More growth and opportunity for the firm
