Lisa Detanna, MBA

Lisa Detanna, MBA

Managing Director
Senior Vice President, Investments
lisa.detanna@raymondjames.com

Lisa has been providing wealth management advice to a diverse base of affluent individuals and families for more than 20 years. She offers a wide variety of services, including personal financial planning, investment management, insurance planning, estate and gift planning, philanthropy, tax planning, risk management services, family governance and family office services.

She joined Raymond James as a senior vice president of investments in December 2011. Previously, she held senior vice president positions at Wedbush, Citi Smith Barney, Morgan Stanley and Imperial Capital (formerly Dabney/Resnick), and began her career at Drexel Burnham Lambert’s capital markets group in Beverly Hills.

Lisa’s professional credentials include the Professional Financial Planner designation from the University of California, Los Angeles. She holds Series 63, 65 and 7 securities licenses and is a Wealth Management Specialist, WMS®.

Lisa graduated from the University of California, Los Angeles with a bachelor’s degree in psychology and earned an MBA from Pepperdine University. She is a member of the Financial Planning Association’s local and national chapters. Lisa was an early pioneer of the open architecture and asset allocation approach to financial planning and investing.

She plays an active role in professional and community associations that spans many years. She served as the past president of the Beverly Hills Chamber of Commerce, the Beverly Hills Conference and Visitors Bureau, the past board president of the Westside Family Health Center, past board member of the Maple Counseling Center and was recognized by Rotary International as a Paul Harris Fellow. She still finds time in her busy schedule for her membership in the Beverly Hills Rotary Club and the Economic Development Council of Beverly Hills.

She was the recipient of the 2010 Barron’s Top 100 Women Financial Managers award, the Cambridge Who’s Who in 2009-2011, 2001 Woman of Accomplishment for Bnai Zion, the Citi Smith Barney Director’s Council award from 2007 to 2010, the Chairman’s Council award in 2005 and 2006 and a Raymond James Chairman’s Council member for 2012, 2013 and 2014. She is a delegate, as declared by the Executive Committee of the International Women’s Leadership Association.

Lisa has written and lectured on many financial topics and has been interviewed by CNBC, ABC and NBC and various Los Angeles radio and television stations. She believes her strong commitment to education, experience and community involvement aids her clients in pursuing their financial goals.

Ask her what is important and she will say, “It’s keeping in contact with clients, providing service and advice, always keeping the bigger picture in mind. It’s important to stay on the plan and not let the media noise or market bumps derail us.”

Part of her team’s practice is focusing on creating value for all the families they serve. This includes looking at a client’s business and finding tax-efficient ways to attempt to grow wealth, including pension and retirement plans. “We believe foundations, not-for-profits and charities of our clients are an extension of the family, and we look to include them in the estate review and planning process,” says Lisa.

As a recent graduate of the Institute for Preparing Heirs, she believes that teaching heirs to be good stewards of family wealth passed on from one generation to the next is part of her and the team’s mission.

Barron’s rankings based on quantitative (assets under management and revenue produced) and qualitative criteria (compliance records, discussions with management, experience levels and interviews among other factors). Who’s Who based on database of professionals who have demonstrated leadership and achievement in their industry and occupation. Criteria for Woman of Accomplishment for Bnai Zion include demonstrations of achievement and leadership. Citi Smith Barney awards based on production. Raymond James award based mainly on assets under management, education, credentials and fiscal year production. Requalification is required annually.