Press Release

Release No. 0607-11
July 3, 2007

RAYMOND JAMES FINANCIAL SERVICES ANNOUNCES SIX
SALES MANAGERS NOW CERTIFIED CORPORATE COACHES

ST. PETERSBURG, Fla. – As part of a move to strategically assist Raymond James Financial Services, Inc. (RJFS) advisors grow their businesses, the firm announced today the designation of six of their national sales management team as Registered Corporate Coaches (RCC).

David Patchen, David Sisemore, Tom Harrington, Scott Whitley, Matt Ransom and Greg Phillips completed the educational course work and conducted the mandatory hours of business coaching sessions before successfully passing the RCC examination administered by The Worldwide Association of Business Coaches (WABC).

“This formalized corporate coaching process is a perfect complement to the Raymond James’ Creating Client Advocates^TM (CCA) program we have adopted for growing our advisors’ businesses,” said Dave Patchen, regional director in RJFS’ sales management division. “The results advisors can achieve using our CCA program along with the targeted, strategic coaching are truly amazing,” he added. “We’ve already seen significant results in both top line revenue and especially increases of reoccurring revenue. After starting with one office 4.5 years ago, we now have 22 offices in our tracking group. We are seeing annualized revenue increases double the firm average and average annualized reoccurring revenue increases of 40% for the entire group!”

The process of promoting the CCA approach to practice improvement at RJFS began almost five years ago and has been informally adopted by some 20 percent of the firm’s 3,100 independent contractor financial advisors; although, as Patchen points out, the program is available to all Raymond James advisors, regardless of their affiliation with RJFS or its corporate affiliate, Raymond James & Associates, Inc. Over 500 financial advisors currently access the extensive educational materials provided through the firm’s CCA website each month and many of the firms’ advisors are utilizing the techniques advocated in the CCA quadrant approach to building their practices: find, consider, delight, and refine. As advisors sharpen their skills for finding the right clients; considering whether or not there is a fit between a prospective client and the financial advisor’s practice, then defining an investment plan each party mutually agrees upon; delighting their clients with superior service initiatives to the point where they become advocates for their practice, and refining the processes that make an advisor’s practice the ideal one for him or her.

“I considered myself reasonably successful,” said John Vance, an independent financial advisor in Valencia, Cal., who has been affiliated with RJFS since2003. “But since I began implementing the CCA process and started working with Dave Patchen as my strategic coach, I have seen myassets under managementincrease eightfold and my production increase nearly six times. It’s like having a personal trainer guide you to success. I couldn’t be more pleased with the results.”

Chester “Chet” Marcus, CFP, an RJFS financial advisor in Beverly, MA concurs. “CCA is the one tool my team and I can use which consolidates all areas of practice management. We now have a stronger grasp on the value of our business, we know who our clients really are, how to make them thrilled with our services and how to encourage them to identify and refer new clients to us, just like them. We have a clearly defined roadmap, for next quarter, next year and 3-5 years down the road.”

RJFS Executive Vice President for national sales, Jim Fulp, stated that the firm has six more Registered Corporate Coaches proceeding through the certification process. “The program is working so well we are certifying all our regional sales management team members as corporate coaches and making their services available, at no charge, to all of our financial advisors who are sincerely interested in becoming more successful by working smarter, not harder. The return on this investment in our associates is tremendous.”

Raymond James Financial Services
Raymond James Financial Services, Inc. is a national investment firm providing financial services to individuals, corporations and municipalities through more than 3,200 financial advisors in 2,000 offices throughout the United States. For more than 30 years, Raymond James Financial Services has provided a wide range of services through our affiliate, Raymond James & Associates, Inc., member New York Stock Exchange/SIPC. Both broker/dealers are wholly owned subsidiaries of Raymond James Financial, Inc. (NYSE-RJF), a financial services holding company which has more than 4,650 financial advisors serving 1.6 million accounts throughout the United States, Canada and overseas. In addition, total client assets are approximately $208 billion, of which approximately $36.3 billion are managed by the firm’s asset management subsidiaries.

– 30 –
For additional information, please contact Anthea Penrose at 727-567-2824.
Please visit the Raymond James Press Center at raymondjames.com/media.