Press Release

Release No. 1107-06
November 16, 2007

RAYMOND JAMES ENHANCED CLIENT STATEMENT
RECEIVES AWARD OF “EXCELLENT” FROM DALBAR

ST. PETERSBURG, Fla. – Raymond James Financial, Inc.’s enhanced client statement, which debuted in early 2007 to clients of its domestic wholly owned broker/dealer subsidiaries, Raymond James & Associates and Raymond James Financial Services, was ranked third-best among a field of 23 competitor firms in the latest rankings from Dalbar, the nation’s leading financial services market research firm.

Raymond James’ total score of 82.55 earned Dalbar’s highest designation, “excellent,” and helped the firm’s ranking leap from 21^st out of 28 firms in 2005 to its new perch near the top of the industry, according to Dalbar’s “2007 Trends and Best Practices in Brokerage Statements.”

Following two years of research, focus group discussions with financial advisors and their clients, and best-practices evaluation, the Raymond James enhanced statement was introduced in February 2007 and was immediately met with positive reviews.

“In redesigning the client statement, careful consideration was paid to the client’s interaction with the document,” said Michael White, marketing director for Raymond James Financial. “From the outset, we focused on not only enhancing financial measurement and trending, but also delivering an intuitive product with high utility. This recognition of our efforts by Dalbar is most rewarding, and I am extremely proud of our team.”

While the Dalbar ranking provides strong independent feedback for the statement enhancement program, Raymond James continues to work with financial advisors and their clients to identify and improve statement features and functionality. Unlimited statement linking has helped clients reduce paper mailings by linking multiple accounts to create a unified statement sent under a single cover. Clients also can choose to eliminate paper accounts altogether and view their account information online via a secure investor-accessed network.

The firm expects to introduce several additional statement enhancements in 2008, including an “executive view,” which will provide financial advisors and their clients a high-level view of a given portfolio of accounts including performance.

Dalbar, the nation’s leading financial-services research firm, is committed to raising the standards of excellence in the financial services industry and evaluates client statements based on a quantification of client needs, industry best practices, regulatory requirements and financial professional preferences. Their evaluation measures features that strongly impact investors’ ability to access and understand important account information; inclusion of content that is critically important to a majority of investors; and execution of design elements considered desirable while avoiding features considered undesirable.

Raymond James Financial (NYSE-RJF) is a Florida-based diversified holding company providing financial services to individuals, corporations and municipalities through its subsidiary companies. Its three wholly owned broker/dealers (Raymond James & Associates, Raymond James Financial Services and Raymond James Ltd.) and Raymond James Investment Services Limited, a majority-owned independent contractor subsidiary in the United Kingdom, have a total of more than 4,750 financial advisors serving approximately 1.6 million accounts in 2,200 locations throughout the United States, Canada and overseas. In addition, total client assets are currently near $215 billion, of which approximately $37.1 billion are managed by the firm’s asset management subsidiaries.

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For more information, contact Anthea Penrose at 727-567-2824

Please visit the Raymond James Press Center at raymondjames.com/media.