Press Release

FOR IMMEDIATE RELEASE

June 9, 2009

RAYMOND JAMES NAMED AS
TOP FULL-SERVICE BROKER IN
2009 SMARTMONEY BROKER SURVEY

ST. PETERSBURG, Fla. – Raymond James Financial, Inc. (NYSE-RJF) was recently named the best full-service broker in the 2009 SmartMoney “Annual Broker Survey.”

Marking the second year in a row that Raymond James earned top honors, the firm ranked above such household names as Morgan Stanley, UBS, Merrill Lynch, Wachovia and Smith Barney.

The survey results, which were compiled using research data from Zacks Investment Research, J.D. Power and Associates, Corporate Insight, Dalbar, Forrester Research and SmartMoney’s proprietary research, considered criteria such as stock picking prowess, customer satisfaction, web site capabilities, client trust and account statements.

The firm was ranked particularly high in customer satisfaction, account statements and website capabilities.

“Clearly the turmoil in the financial services world has investors turning to stable and reliable firms like Raymond James,” said Chief Operating Officer Chet Helck, head of the firm’s Private Client Group. “Our ranking at the top – for both years we’ve been included in the survey – is a testament not just to our service-oriented culture, but also to our financial advisors’ ability to deliver on that promise and put their clients’ interests first.”

About Raymond James Financial, Inc.
Raymond James Financial (NYSE-RJF) is a Florida-based diversified holding company providing financial services to individuals, corporations and municipalities through its subsidiary companies. Its three principal wholly owned broker/dealers (Raymond James & Associates, Raymond James Financial Services and Raymond James Ltd.) and Raymond James Investment Services Limited, a majority-owned independent contractor subsidiary in the United Kingdom, have a total of more than 5,000 financial advisors serving approximately 1.8 million accounts in 2,200 locations throughout the United States, Canada and overseas. In addition, total client assets are currently $183 billion, of which approximately $28 billion are managed by the firm’s asset management subsidiaries.

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For more information, contact Anthea Penrose at 727-567-2824.
Please visit the Raymond James Press Center at raymondjames.com/media.