Debbie Crownover

Senior Vice President, Wealth Management and Managing Director

Since entering the industry in 1990 and joining Raymond James as a legacy Morgan Keegan advisor, Debbie Crownover has grown her business into a family by building and leading an all-female team within Crownover Financial Group. Growing her practice one family at a time has been the key to Debbie’s success of multigenerational planning. Debbie has dedicated her career to assisting clients through life stages of wealth management. Her focus has been guiding clients through pre-retirement, retirement and estate wealth transfers. She continues to use high-touch, personal service to build and nurture client relationships.

Since joining Raymond James, Debbie has attained club recognition status each year in addition to her current Chairman’s Council II status. In 2015, Debbie was honored to be the recipient of the Raymond James Woman of Distinction Award. She is actively involved in the Women Financial Advisors Network by advocating for young women advisors and sponsoring them financially to attend the annual women’s symposium. Most recently, Debbie was named to the prestigious Raymond James Women’s Advisory Council. In January 2020, Forbes recognized Debbie as 29th Best-in-State Wealth Advisor in Alabama*.

When she is not in the office, she can be found beside her husband of over 30 years, her children and grandchildren. Debbie enjoys spending most of her spare time with her family, dogs and exercising.

*The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of seven years of experience, and the algorithm weights factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 32,000 nominations, more than 4,000 advisors received the award. This ranking is not indicative of advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit for more info.