Your value proposition is a brief statement that defines what you offer, to whom, the benefit it provides (by solving a problem or meeting a need) and how it differentiates you from competitors. Your value proposition should reflect what you do and who you are (as opposed to what you want to be and what you say you are).
A value proposition follows a particular format:
Once established, it’s important to convey your value proposition clearly and consistently throughout all of your communications and touch points, including:
The following resources provide additional insight into how you can refine your value proposition.
Develop your value proposition
Build Your Personal Value Proposition