Justin Hissong,

Justin believes true financial confidence comes from having a clear plan, understanding the details, and executing with purpose. He works closely with his clients to create customized financial plans and investment strategies aligned with their lives, goals, and long-term ambitions. His approach focuses on simplifying complex financial concepts, so clients feel informed, confident, and in control of their decisions.

At the core of Justin’s practice is a commitment to doing what’s right and putting clients’ interests first. He takes a thoughtful, solutions-oriented approach to financial planning, focusing on what best fits each client’s needs. Whether a situation is straightforward or complex, Justin works to identify the most effective path forward and collaborates with other professionals when appropriate to deliver well-rounded guidance.

Justin is known for his disciplined work ethic and dedication to follow-through, taking a proactive approach to helping clients navigate important financial decisions. He values every client relationship and meets individuals and families where they are, helping build a bridge from where they are today to where they want to be.

Justin began his career in the financial industry in 2007, just prior to the global financial crisis. That experience proved formative, reinforcing the importance of integrity, diligence, and compassion—principles that remain the foundation of his practice today.

Justin earned his Bachelor of Business Administration from King University in Bristol, Tennessee, graduating magna cum laude. He holds the Accredited Asset Management Specialist (AAMS™) designation, which focuses on investment management and portfolio construction, and the Wealth Management Specialist (WMS™) designation, which emphasizes holistic planning, including retirement, risk management, and estate considerations.

Outside of the office, Justin enjoys staying active in his community through sports, both as a coach and spectator, with a particular passion for his son’s baseball journeys. He also enjoys watching his daughter compete in barrel racing events and spending time with his family. He and his wife, Katie, met in high school and now enjoy raising their three children, Easton, Emma, and Evan.