Bob Florence

Bob's core focus is taking exceptional care of our clients. While many view the role of a financial advisor as simply managing money, Bob believes it extends far beyond that. Thoughtful advice and attentive service can have a meaningful, lasting impact on a person's life. He is committed to building long-term relationships grounded in trust-taking the time to understand each client's goals, providing clear and dependable guidance, and supporting their full spectrum of investment and planning needs. Bob's client-centric philosophy is built on four cornerstones of comprehensive wealth management:

• Plan – Gaining a deep understanding of your life, priorities, and upcoming milestones to create a personalized financial strategy.
• Invest – Aligning investment portfolios and risk exposure with long-term objectives and cash flow needs.
• Protect – Evaluating insurance solutions, asset protection strategies, and—when appropriate—trust, estate, and fiduciary services.
• Manage – Reviewing liability management services and maintaining balance sheet health over time.

Prior to joining DMKA Wealth Management, Bob accumulated more than ten years of industry experience as a Financial Advisor and holds FINRA Series 7 and 66 securities registrations. He earned a Bachelor of Business Administration (B.B.A.) in Finance and Management from Washburn University.

During his four years as a collegiate tennis player, Bob distinguished himself both athletically and academically. He earned First Team MIAA Athletic and Academic honors, was was named Team Most Valuable Player (MVP) twice, and served as Team Captain. He was also awarded the prestigious NCAA Arthur Ashe Award for Leadership and Sportsmanship. Outside of work, Bob enjoys spending time outdoors-exploring, hiking, and traveling with his wife, Jazmin, and their son, Augustine. He stays active through tennis and competitive cycling and is passionate about serving his local community in Lawrence.