Lisa Detanna, MBA

Lisa Detanna, AIF®, MBA, WMS®

Managing Director
Senior Vice President, Investments
lisa.detanna@raymondjames.com

Lisa has been providing wealth management advice to a diverse base of affluent individuals and families for more than 20 years. She offers a wide variety of services, including personal financial planning, investment management, insurance planning, estate and gift planning, philanthropy, tax planning, risk management services, family governance and multi-family office services. She is a Managing Director Senior Vice President of Investments at Raymond James joining the firm in 2011. Previously she held senior vice president positions at Wedbush, Citi Smith Barney, Morgan Stanley and Dabney Resnick Imperial. Lisa began her career at Drexel Burnham Lambert’s capital markets group in Beverly Hills.

Lisa holds Series 63, 65 and 7 securities licenses and a Wealth Management Specialist, WMS®. She is also an Accredited Investment Fiduciary AIF®.

Lisa was awarded Top Female Financial Advisor by Barron’s from 2010 to 2019, Top Financial Advisers by Financial Times FT400 in 2019 and Best-In-State Wealth Advisors by Forbes in 2019.

Lisa graduated from the University of California, Los Angeles with a bachelor’s degree in psychology with an emphasis in Business and earned a MBA from Pepperdine University. She received her professional financial planning designation from UCLA in 2002. She is also a member of the Financial Planning Association’s local and national chapters, as well as being a member of Investment and Wealth Institute (IWI) and the Association of Small Foundations ASF Exponent Philanthropy. She follows the mission of the Institute for preparing heirs and completed their programs as she believes in preparing heirs to be good stewards of wealth is key for her clients.

Lisa was an early pioneer of the open architecture conflict free advice with financial planning and investing.

She plays an active role in professional and community associations that spans many years. She served as the past president of the Beverly Hills Chamber of Commerce, the Beverly Hills Conference and Visitors Bureau, the past board president of the Westside Family Health Center, past board member of the Maple Counseling Center and was recognized by Rotary International as a Paul Harris Fellow. She still finds time in her busy schedule for her membership in the Beverly Hills Rotary Club and the Economic Development Council of Beverly Hills. She is currently on the Advisory Board of Pediatric Vision and the Westside Family Health center.

She has been a delegate, as declared by the Executive Committee of the International Women’s Leadership Association.

Lisa has written and lectured on many financial topics and has been interviewed by CNBC, ABC and NBC and various Los Angeles radio and television stations. She believes her strong commitment to education, experience and community involvement is exemplary to the young heirs and beneficiaries that she mentors.

Ask her what is important and she will say, “It’s keeping in contact with clients, providing service and advice, always keeping the bigger picture in mind. It’s important to stay on the plan and not let the media noise or market bumps derail us.” Part of her team’s practice is focusing on creating value for all the families they serve. This includes looking at a client’s business and finding tax efficient ways to help preserve wealth, including pension and retirement plans. We believe foundations, not-for-profits and charities of our clients are an extension of the family and look to include them in the estate review and planning process.

Lisa co-authored a children’s book titled Treasures in the Winter Vault to help teach kids about money, doing the right thing and giving back. She has hosted Rock Concerts with the band Gooding to message this to teens in a language they can understand. Currently she is a cosponsor with Barron’s to help educate students at UCLA.

Barron's Top 100 Women Financial Advisors, 2019. Barron's is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The rankings are based on data provided by individual advisors and their firms and include qualitative and quantitative criteria. Data points that relate to quality of practice include professionals with a minimum of 7 years financial services experience, acceptable compliance records (no criminal U4 issues), client retention reports, charitable and philanthropic work, quality of practice, designations held, offering services beyond investments offered including estates and trusts, and more. Financial Advisors are quantitatively rated based on varying types of revenues produced and assets under management by the financial professional, with weightings associated for each. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients' risk tolerance than by an advisor's investment picking abilities. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of advisor's future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. Barron's is not affiliated with Raymond James.

The FT 400 was developed in collaboration with Ignites Research, a subsidiary of the FT that provides specialized content on asset management. To qualify for the list, advisers had to have 10 years of experience and at least $300 million in assets under management (AUM) and no more than 60% of the AUM with institutional clients. The FT reaches out to some of the largest brokerages in the U.S. and asks them to provide a list of advisors who meet the minimum criteria outlined above. These advisors are then invited to apply for the ranking. Only advisors who submit an online application can be considered for the ranking. In 2019, roughly 960 applications were received and 400 were selected to the final list (41.7%). The 400 qualified advisers were then scored on six attributes: AUM, AUM growth rate, compliance record, years of experience, industry certifications, and online accessibility. AUM is the top factor, accounting for roughly 60-70 percent of the applicant's score. Additionally, to provide a diversity of advisors, the FT placed a cap on the number of advisors from any one state that's roughly correlated to the distribution of millionaires across the U.S. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of advisor's future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. The FT is not affiliated with Raymond James.

The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria and quantitative data. Those advisors who are considered have a minimum of seven years of experience, and the algorithm weighs factors like revenue trends, AUM, compliance records, industry experience and those who encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of 29,334 advisors nominated by their firms, 3,477 received the award. This ranking is not indicative of an advisor's future performance, is not an endorsement, and may not be representative of an individual client's experience. Neither Raymond James nor any of its financial advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or Shook Research, LLC.