Lisa Detanna
Lisa A. Detanna, AIF®, MBA, WMS Managing Director Senior Vice President, Investments

Throughout a noteworthy career in the financial services industry that spans more than 30 years, Lisa has established herself as a knowledgeable guide for family offices, multigenerational families and high-net-worth clients. Getting to the heart of what clients find meaningful is her passion. She works tirelessly to facilitate the often-challenging family conversations around inheritance, estate planning and financial education, striving for a deeper level of harmony and clarity. In support of this purpose, she co-authored a children’s book, “Treasures in the Winter Vault,” to help teach kids about money, doing the right thing and giving back.

During her tenure at the helm of Global Wealth Solutions Group of Raymond James, which has more than $1.67 billion* in assets under management, she has earned several accolades. Barron’s has recognized Lisa as one of America’s Top 100 Women Advisors (2016-2021) and one of America’s Top 1,200 Advisors (2019-2021)*. She was also named to the Financial Times’ 2019 list of the Top 400 advisors and has ranked on the Forbes list of Best-In-State Wealth Advisors (2018-2021) and the Forbes list of America’s Top Women Wealth Advisors (2020-2021)*. Lisa is also a partner in DH Consulting Group of Raymond James, which has more than $16 billion* in assets under management.

Before joining Raymond James in 2011, she held senior vice president positions at Wedbush, Citi Smith Barney, Morgan Stanley and Imperial Capital (formerly Dabney/Resnick), and began her career at Drexel Burnham Lambert’s capital markets group. Her educational background includes an MBA from Pepperdine University and a bachelor’s degree in psychology with business emphasis from the University of California, Los Angeles, where she earned a professional financial planning designation. She is an Accredited Investment Fiduciary® and Wealth Management Specialist. Lisa has written and lectured on many financial topics and has been interviewed by CNBC, ABC and NBC and various Los Angeles radio and television stations. In April 2021, she hosted a Barron’s in Education interactive session at UCLA.

An early pioneer of the open architecture approach to financial planning and investing that enables objectivity, she incorporates many disciplines in her comprehensive strategies. This includes personal financial planning and cash flow modeling, investment management, insurance planning, estate and gift planning, philanthropy, tax planning, risk management services, family governance and family office services. She views her clients’ foundations and endowments as an extension of their families and treats them with care and skill.

Giving to others is a priority for Lisa, and she has taken an active role in community associations in her native Beverly Hills. She is the past president of the Beverly Hills Chamber of Commerce and the Beverly Hills Conference and Visitors Bureau, the past board president of the Westside Family Health Center, a past board member of the Maple Counseling Center, a former national delegate of the International Women’s Leadership Association and was recognized by Rotary International as a Paul Harris Fellow. She still finds time in her busy schedule for her membership in the Beverly Hills Rotary Club and the Economic Development Council of Beverly Hills. She currently serves as a board member for Partners for Pediatric Vision and the Westside Family Health Center.

*Client asset total from 4/26/2021 assets – Practice Center
Raymond James is not affiliated with and does not endorse the opinions of “Treasures in the Winter Vault.”

*Barron’s Top 100 Women Financial Advisors. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The rankings are based on data provided by individual advisors and their firms and include qualitative and quantitative criteria. Data points that relate to quality of practice include professionals with a minimum of seven years of financial services experience; acceptable compliance records (no criminal U4 issues); client retention reports; charitable and philanthropic work; quality of practice; designations held; offering services beyond investments offered, including estates and trusts; and more. Financial advisors are quantitatively rated based on varying types of revenues produced and assets under management by the financial professional, with weightings associated for each. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients’ risk tolerance than by an advisor’s investment-picking abilities. The ranking may not be representative of any one client’s experience, is not an endorsement and is not indicative of an advisor’s future performance. Neither Raymond James nor any of its financial advisors pay a fee in exchange for this award/rating. Barron’s is not affiliated with Raymond James.

*Barron’s Top 1,200 Financial Advisors. Barron’s is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The rankings are based on data provided by over 4,000 individual advisors and their firms and include qualitative and quantitative criteria. Factors included in the rankings: assets under management, revenue produced for the firm, regulatory record, quality of practice and philanthropic work. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients’ risk tolerance than by an advisor’s investment-picking abilities. The ranking may not be representative of any one client’s experience, is not an endorsement and is not indicative of an advisor’s future performance. Neither Raymond James nor any of its financial advisors pay a fee in exchange for this award/rating. Barron’s is not affiliated with Raymond James.

*The FT 400 was developed in collaboration with Ignites Research, a subsidiary of the FT that provides specialized content on asset management. To qualify for the list, advisors had to have 10 years of experience and at least $300 million in assets under management (AUM) and no more than 60% of the AUM with institutional clients. The FT reaches out to some of the largest brokerages in the U.S. and asks them to provide a list of advisors who meet the minimum criteria outlined above. These advisors are then invited to apply for the ranking. Only advisors who submit an online application can be considered for the ranking. In 2019, roughly 960 applications were received and 400 were selected to the final list (41.7%). The 400 qualified advisors were then scored on six attributes: AUM, AUM growth rate, compliance record, years of experience, industry certifications, and online accessibility. AUM is the top factor, accounting for roughly 60% to 70% of the applicant’s score. Additionally, to provide a diversity of advisors, the FT placed a cap on the number of advisors from any one state that’s roughly correlated to the distribution of millionaires across the U.S. The ranking may not be representative of any one client’s experience, is not an endorsement and is not indicative of an advisor’s future performance. Neither Raymond James nor any of its financial advisors pay a fee in exchange for this award/rating. The FT is not affiliated with Raymond James.

*The Forbes ranking of America’s Top Women Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative and quantitative data, rating thousands of wealth advisors with a minimum of seven years of experience and weighing factors like revenue trends, assets under management, compliance records, industry experience and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. 29,334 nominations were received, based on thresholds (7,826 women). 10,681 advisors were invited to complete the online survey. 9,341 advisors were interviewed by telephone. 1,925 advisors were interviewed in person at the advisors’ location. Neither Forbes nor SHOOK receive a fee in exchange for rankings. Raymond James is not affiliated with Forbes or SHOOK Research, LLC. This ranking is not indicative of an advisor's future performance, is not an endorsement and may not be representative of an individual client’s experience.

*The Forbes ranking of Best-In-State Wealth Advisors (2018-2021), developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors who are considered have a minimum of seven years of experience, and the algorithm weights factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 32,725 nominations, more than 5,000 advisors received the award. This ranking is not indicative of an advisor’s future performance, is not an endorsement and may not be representative of an individual client’s experience. Neither Raymond James nor any of its financial advisors or RIA firms pay a fee in exchange for this award/rating. Raymond James is not affiliated with Forbes or SHOOK Research, LLC. Please visit forbes.com/best-in-state-wealth-advisors for more info.