The essence of investment management is the management of risks, not the management of returns.

Benjamin Graham

Seth Horton

Founder, Horton Wealth Management Financial Advisor, RJFS

Seth is a financial advisor with Raymond James and the founder of Horton Wealth Management. He focuses his business on establishing deep, long-term relationships with his clients, while using a time-tested process to identify what his clients' true long-term values and goals are, so that strategies can be implemented to help his clients reach those goals.

It shouldn't just stop there though. As your life evolves and the twists and turns of life take place, it's important to have a trusted professional that already has a deep understanding of your unique personal situation to help give prudent advice along your journey. That is a responsibility that gives Seth the greatest amount of passion as a financial advisor. Seth takes the time to truly explain his recommendations, and once you are comfortable with the plan, he puts it into action while monitoring it for further opportunities and staying engaged along the way.

Seth has seen first-hand how quickly life can change and the importance of having a plan in place for when that happens. Seth's dad passed away far too early from cancer, and then a few years later his mom was diagnosed with ALS. "My business will forever be dedicated to both of my parents. My personal mission is to ensure that my clients financial plan can withstand the storms of life, while also walking through those unexpected challenges with my clients with the knowledge and empathy that I now have come to appreciate.”

Seth's journey in finance began at Edward Jones, where he served his community for seven years. Seeking to provide deeper comprehensive financial planning for his clients in an independent setting, he transitioned his business to the independent channel at Raymond James in 2025. "Raymond James represents the values that are important to my clients and I, while providing truly industry leading technology and resources to ensure that I have the opportunity to do what I say I am going to do for those that entrust in me to serve," Seth said. 

Seth was born in Charlotte and raised in Harrisburg where his business is centered. Seth's dad, Chip Horton, was a financial advisor in Harrisburg as well before passing away in 2017. "My dad dedicated himself to his clients in a way that few know how to do. While he may no longer be with us, I am forever impacted by watching him for so many years and will continue on his legacy by providing that same passionate, and intentional guidance for those that I serve." 

In addition to financial planning, Seth has many other passions as well. Seth is married to Sara Beth Horton and together, they enjoy going to the beach, staying active, serving their church, and traveling the world. Seth holds the General Securities Representative (Series 7) and the Uniform Combined Law Examination (Series 66) registrations.

Seth and his wife on the beach