Joni Pursell
Joni Pursell Registered Representative, RJFS

I began my financial career in 1984 and assist clients in Wealth Management Solutions, Asset Allocation, Retirement Planning, Education Planning, Insurance and Annuities and Legacy Planning. I am passionate about my clients and helping them achieve their goals. Building relationships is very important to me and I love making personal connections with everyone I meet.

My Story:

I am a proud Idahoan from birth. I grew up on a farm in the Twin Falls area and currently live in Eagle with my husband, Clyde. Life for me has been amazing, full, fun, adventurous, and as I call it, “Earth School” because it is always open and always teaching. I have a daughter, Shea, and a son, Chase, and six amazing grandkids. I am active in civic, business, and mentoring programs throughout the Treasure Valley and am also the past president of the Women’s Business Center and served on the Board of Directors for a non-profit organization which enhances the self-esteem of children in the school system.

I am passionate about creating a safe, positive, optimistic, and compassionate environment for my clients to dream and plan. Together we implement the steps to succeed with their goals. I love people and appreciate people that allow me to do my job and allow me to be part of their lives. They are my family too.

Three words that describe me: Thoughtful, Wise, Courageous

What I’m most passionate about outside of work: Spending time with my husband, riding my 2020 Harley Road Glide, and making a difference in the lives of my grandchildren.

Favorite quotes:

Follow your passion, and success will follow you
-Arthur Buddhold

If you take care of the small things, the big things take care of themselves. You can gain more control over your life by paying closer attention to the little things.
-Emily Elizabeth Dickens

People grow through experience if they meet life honestly and courageously. This is how character is built.
-Eleanor Roosevelt

A ship in a harbor is safe but that is not what ships are built for.