Rob Alexander
Senior Client Service AssociateI enjoy equipping and empowering individuals to pursue and achieve their financial goals—for their benefit and the benefit of others. I joined SWK in September 2025, where I support general practice operations, client relationship management, and retirement plan administration.
I am a graduate of Bentonville High School, and I earned a Bachelor of Science in Business Administration from the University of Arkansas, Fayetteville. I later completed a master’s degree from a seminary in Dallas in 2001, which led to over 15 years of service in churches across Texas, Colorado, and Arkansas. In 2018, I transitioned into financial services, assisting affluent clients with banking and investment needs at JPMorgan Chase and Wells Fargo in the Dallas/Rockwall area.
My wife, Sara, is a Dallas/Rockwall native, and we’ve called that area home for many years since our marriage in 2003. We now live in Northwest Arkansas, where our daughter, Ani, began her college journey at the University of Arkansas in Fall 2025. Our son, Jude, is currently in high school. Outside of work, I enjoy spending time outdoors, whether working in the yard, walking or biking with Sara and our dog, or cheering on the Razorbacks with friends and family.
