Investment Strategy SCA Pure Alpha
Investment Philosophy
Seeks to invest in highly liquid equities and exchange traded funds (ETFs) that are listed and traded on the major U.S. exchanges. Positions within this strategy should exhibit strong growth characteristics that, when combined together, seek to exceed the performance of the S&P 500 index net of fees on an annual calendar basis regardless of the S&P 500’s annual performance. SCA Pure Alpha is designed for the individual retail investor who wishes to own the equities and ETFs that are currently trending higher at any moment in time regardless of the underlying economic conditions.
The SCA Pure Alpha strategy will always hold many different positions for diversification’s sake. This can be expressed via many individual equities or a basket of ETFs, which would enable the underlying holdings to provide further diversification. Often SCA Pure Alpha will hold a combination of both. The team at Strategist Capital Advisors is proud to introduce SCA Pure Alpha in an attempt to satisfy the individual retail investor’s desire to potentially participate in the strongest-trending growth themes within the equity markets on a real-time basis.
Contact UsInvestment Management Team
SCA Pure Alpha is managed by Mark Whitley, a senior vice president and managing director of Pinnacle Asset Management and a financial advisor with RJFS, and Joshua Holby, CFP®, AAMSSM, a senior vice president and managing director of Pinnacle Asset Management and a financial advisor with RJFS.
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Mark E. Whitley
SVP & Managing Director, Pinnacle Asset Management
Financial Advisor, RJFSMark began his career as a financial advisor in 2001 with Prudential Financial in Concord, North Carolina, where he developed his fundamental investment knowledge. In 2005, Mark, along with his father, established an independent registered investment advisory firm, Whitley Financial LLC. Then in 2011, after working with his father to build a successful investment advisory practice, Mark set out to further his experience by accepting a financial advisor position with Merrill Lynch in Charlotte, North Carolina.
While at Merrill Lynch, Mark built a significant and loyal client base. It was always Mark’s wish to be known in the local community for his financial advisory services. In 2014, Mark was presented with the opportunity to transition his office from a high-rise in the heart of uptown Charlotte and join Wells Fargo Advisors in his hometown of Concord. The new office allowed for more face-to-face interactions where Mark could make an impact on the local community.
Until recently, Mark never imagined himself working for another institution. Then, in 2020, Pinnacle Financial Partners – along with Raymond James – offered Mark what he considers the perfect scenario for what he hopes is his final career move. In 2017, Pinnacle Financial Partners purchased the Bank of North Carolina. While Pinnacle Financial Partners is headquartered in Nashville, Tennessee, their new acquisition of the Bank of North Carolina gives them a large, ever-expanding local footprint within the Charlotte and Concord areas.
Pinnacle Financial Partners has quickly grown to be a true hometown bank with all the capabilities of any larger national bank. Mark is excited to work with Pinnacle Financial Partners and Raymond James by servicing the same local communities where he has developed deep relationships.
Mark is a second-generation financial advisor with over 19 years of experience. He enjoys helping clients address their financial concerns and developing strategies focused on each individual’s specific needs. He has extensive experience throughout major shifts in the markets, including managing through the financial crisis of 2008 and 2009. He has dedicated his career to delivering the personalized investment services his clients deserve.
As a financial advisor, Mark is dedicated to helping his clients meet their financial needs. He focuses on long-term investment strategies that build wealth over time. Whether you are planning your retirement or looking to preserve your wealth, Mark can help.
Away from the office, Mark enjoys spending time with his family, his wife, Karen, and their daughter, Emersyn. As time allows, Mark enjoys a round of golf, playing the drums and any form of motor sports.
Joshua Holby, CFP®, AAMS®
SVP & Managing Director, Pinnacle Asset Management
Financial Advisor, RJFSJoshua is a financial advisor who is passionate about serving his clients’ best interests. He is a Certified Financial Planner™ professional who provides comprehensive planning services to help clients determine the specific steps needed to work toward long-term goals and needs.
He is also an Accredited Asset Management Specialist℠ with expertise in portfolio management, using both technical and fundamental analysis to build customized portfolio strategies tailored to clients’ unique needs.
Joshua genuinely loves his career, and his primary goal is to help his clients strive for financial success while enabling them to focus on what’s important to them and where their time is most valuably spent. Joshua has over 10 years of experience as a financial advisor and works with a variety of clients, including young professionals, attorneys, bankers, business owners, corporate executives and retirees. Every client demands a different set of strategies, and Joshua takes the time to listen to and understand each individual before providing well-thought-out advice and recommendations tailored to their specific needs.
Joshua was recognized by Forbes as a Next-Gen Best-In-State Wealth Advisor in 2019.*
Joshua joined Raymond James in the spring of 2020 after working as a financial advisor for Wells Fargo Advisors since 2012. He earned his bachelor’s degree in business from Elon University in 2005. Joshua was a small business owner prior to his career in financial services, and the Great Recession in 2008 is what sparked his passion to become a financial advisor, tapping into his strong desire to help people.
When not in the office, Joshua is very active. He lives a healthy lifestyle and enjoys surfing, skiing, hiking and mountain biking. He takes pride in being healthy because it serves as a foundation for success. He is a North Carolina native and has lived in Charlotte for over 15 years.
Ideal Client
The strategy SCA Pure Alpha is very aggressive and requires a long-term approach with a higher than normal risk tolerance. Our typical investor will have a small amount of their total discretionary investment capital at any one time in this strategy. It is a good complement and/or satellite position to a bigger portfolio and other core investment strategies.
All investments are subject to risk, including loss. There is no assurance that any investment strategy will be successful. Asset allocation and diversification does not ensure a profit or protect against a loss. It is important to review the investment objectives, risk tolerance, tax objectives and liquidity needs before choosing an investment style or manager.
The foregoing content reflects the opinions of the strategy managers, and is subject to change at any time without notice. Content provided herein is for informational purposes only and should not be used or construed as investment advice or a recommendation regarding the purchase or sale of any security outside of a managed account. This should not be considered forward looking, and does not guarantee the future performance of any investment.
Consider specific investment needs: This information is not intended to be a client-specific suitability analysis or recommendation. Do not use this information as the sole basis for investment decisions. Do not select an investment strategy based on performance alone. Consider all relevant information, including your existing portfolio, investment objectives, risk tolerance, liquidity needs and investment time horizon.
The individuals mentioned as the investment managers are financial advisors with Raymond James participating in a Raymond James fee-based advisory program. This is an investment advisory program in which the client’s financial advisor invests the client’s assets on a discretionary basis in a range of securities. Raymond James investment advisory programs may require a minimum asset level and, depending on your specific investment objectives and financial position, may not be suitable for you.
In a fee-based account clients pay a quarterly fee, based on the level of assets in the account, for the services of a financial advisor as part of an advisory relationship. In deciding to pay a fee rather than commissions, clients should understand that the fee may be higher than a commission alternative during periods of lower trading. Advisory fees are in addition to the internal expenses charged by mutual funds and other investment company securities. To the extent that clients intend to hold these securities, the internal expenses should be included when evaluating the costs of a fee-based account. Clients should periodically reevaluate whether the use of an asset-based fee continues to be appropriate in servicing their needs. A list of additional considerations, as well as the fee schedule, is available in the firm’s Form ADV Part II as well as the client agreement.
ASSET CLASS RISK CONSIDERATIONS
This strategy contains exchange traded funds (ETFs) and/or mutual funds. Investors should carefully consider the ETF and mutual fund investment objectives, risks, charges and expenses before investing. The prospectus contains this and other information and can be obtained from the ETF or mutual fund sponsor as well as from your financial advisor. The prospectus should be read carefully before investing.
Every type of investment, including mutual funds, involves risk. Risk refers to the possibility that you will lose money (both principal and any earnings) or fail to make money on an investment. Changing market conditions can create fluctuations in the value of a mutual fund investment. In addition, there are fees and expenses associated with investing in mutual funds that do not usually occur when purchasing individual securities directly.
Equities: Investors should be willing and able to assume the risks of equity investing. The value of a client’s portfolio changes daily and can be affected by changes in interest rates, general market conditions and other political, social and economic developments, as well as specific matters relating to the companies in which the portfolio has invested. Companies paying dividends can reduce or cut payouts at any time.
ETF shareholders should be aware that the general level of stock or bond prices may decline, thus affecting the value of an exchange-traded fund. Although exchange-traded funds are designed to provide investment results that generally correspond to the price and yield performance of their respective underlying indexes, the funds may not be able to exactly replicate the performance of the indexes because of fund expenses and other factors.
Fixed income: All fixed income securities are subject to market risk and interest rate risk. If fixed income securities are sold in the secondary market before maturity, an investor may experience a gain or loss depending on the level of interest rates, market conditions and the credit quality of the issuer. There is an inverse relationship between interest rate movements and bond prices. Generally, when interest rates rise, bond prices fall and when interest rates fall, bond prices generally rise. Please note these portfolios may be subject to state, local and/or alternative minimum taxes. You should discuss any tax or legal matters with the appropriate professional.
Index definition: The S&P 500 is an unmanaged index of 500 widely held stocks that is generally considered representative of the U.S. stock market. One cannot invest directly in an index.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP®(with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
*SHOOK Research considered advisors born in 1980 or later with a minimum 4 years relevant experience. Advisors have built their own practices and lead their teams; joined teams and are viewed as future leadership; or a combination of both. Ranking algorithm is based on qualitative measures derived from telephone and in-person interviews and surveys: service models, investing process, client retention, industry experience, review of compliance records, firm nominations, etc.; and quantitative criteria, such as assets under management and revenue generated for their firms. Investment performance is not a criteria because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC. Neither SHOOK nor Forbes receives compensation from the advisors or their firms in exchange for placement on a ranking. Raymond James is not affiliated with Forbes or SHOOK Research, LLC. This ranking is not indicative of an advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Out of 6,389 advisors considered, 1,489 made the final list in 2019. For more information see www.SHOOKresearch.com.