For more than 30 years, David has helped business owners, professionals, retirees and widows to realistically define their goals to create financial plans for the pursuit of both short- and long-term objectives. The problem-solving aspects of his practice are both challenging and rewarding for David. Whether he is preparing a portfolio for a client from the ground up or providing a full financial review, he helps clients identify risks and find how best to address them. This covers everything from generational wealth transfer to identifying specific investment options.

In 1993, David began working with his father, John "Jack" Farley, a partner at Roney & Company, which merged with Raymond James & Associates in 1999. In 2001, Jack retired after 50 years with Roney/Raymond James. After his father's retirement, David partnered with Balky Grannis, ( hired by Jack Farley in 1974) until Balky's retirement in 2014. Today, David strives to adhere to the high professional standards set by both of his sage mentors.

David graduated from the University of North Dakota in Grand Forks. After graduation, he returned to Petoskey where he is a member of the Kiwanis Club of Petoskey. In the past, David was active as a youth soccer coach for the city of Petoskey, the Boy Scouts of America and Emmanuel Episcopal Church. In the past, David has taken leadership roles as the president and on the board of directors for Camp Daggett, the Kiwanis Club of Petoskey and Petoskey Montessori Children’s House and Elementary School and also served on the Parks and Recreation Board for the City of Petoskey. Having stepped down in 2024, Dave was the coach of the Petoskey High School cross country and track teams. During his 7 year tenure at the helm of the cross country teams, 5 boys teams and 7 girls teams earned births to the state meet, winning a state championship with the girls team in 2020, earning Coach of the Year award for his efforts. Over the 6 years of helping out with the track teams, 62 boys and girls qualified for the state meet  with 27 athletes earning all state honors, collectively, 54 times with the girls winning a state championship in 2021.

David and his wife, Carrie, have four adult children, of which they are extremely proud. All are continuing their educations currently at Florida State University, University of Massachusetts Amherst and Michigan State University (two at FSU…GO Noles!!!).  His wife is a second generation businessperson as well, having been a backbone of Culter’s, Petoskey’s finest gift store. David and Carrie both enjoy running, which Dave has done for 40 years. He has completed 12 marathons and an Ironman triathlon. David also enjoys biking, swimming, nordic skiing and has recently discovered a new form of torture…golf.