Cheri has always enjoyed helping others and working with numbers, therefore, her career path as a financial planner was no surprise to those who know her. Cheri has been able to combine her passion for financial planning with her desire to help others realize personal financial success.

As an independent professional advisor, Cheri enjoys working with successful families and business owners. Cheri offers clients a personalized financial strategy, not a generic investment program. Cheri gets to know each client to ensure individual portfolios are based on their unique situation, attitudes, preferences and goals. Portfolios are designed to account for change, both in the market and in individual/family circumstances. Cheri’s personal attention to client’s needs allows her to design a portfolio that can work for her clients at every stage of their lives.

Cheri stated, “My approach to investing is straightforward: I focus on becoming your partner in building the future you desire. As we work together, I’ll thoroughly explain the investment strategies I recommend, so that you’ll be fully comfortable with all aspects of your investment program. Every decision we make will be focused on achieving the results you want. My mission is to help my clients achieve financial independence through professional advice, sound risk management, quality investment products, and personal, efficient service.”

Cheri has a smile that immediately helps others feel comfortable, a spirit of service and a genuine love for the clients she helps. Growing up Cheri’s family traveled and lived outside of the United States. Based on her travel experience, Cheri speaks German and Japanese. Outside of work, Cheri enjoys spending time with her husband and family. They enjoy hiking, time in the mountains and time spent with family.

Experience:

• CERTIFIED FINANCIAL PLANNER™ professional at Raymond James
  2003 – Present
• Raymond James Branch Manager
  2008 - Present
• Securities Representative, Team Leader at Fidelity Investments
  1984 – 1989
• Personal income tax and estate tax preparation, Measom Financial Inc.
  19 years of experience

Education:

• University of Utah, Bachelor of Arts, Graduated in 1986
  Major in Business Finance and a Minor in Economics
• The University of Dallas,
  Master of Business Administration, International Management, Graduate 1989

Certifications:

Cheri earned her CERTIFIED FINANCIAL PLANNER™ Certification in 2000. The CFP® Certification is considered The Standard of Excellence. CFPâ professionals are an essential resource. From budgeting, to planning for retirement, to saving for education, to managing your taxes and your insurance coverage, “finances” doesn’t mean just one thing for most Americans — and “financial planning” means much more than just investing. Bringing all the pieces of your financial life together is a challenging task.

Although many professionals may call themselves “financial planners,” CFP® professionals have completed extensive training and experience requirements and are held to rigorous ethical standards. They understand the complexities of the changing financial climate and know how to make recommendations in your best interest.

CFP Board's Code of Ethics outlines CFP® professionals' obligations to uphold principles of integrity, objectivity, competence, fairness, confidentiality, professionalism and diligence. The Rules of Conduct require CFP® professionals to put clients' interests ahead of their own, and to provide their financial planning services as a "fiduciary" — acting in the best interest of their financial planning clients.

Cheri is also certified as an Enrolled Agent®. An Enrolled Agent is a person who has earned the privilege of representing taxpayers before the Internal Revenue Service by either passing a three-part comprehensive IRS test covering individual and business tax returns, or through experience as a former IRS employee. Enrolled agent status is the highest credential the IRS awards. Individuals who obtain this elite status must adhere to ethical standards and complete 72 hours of continuing education courses every three years.Enrolled agents, like attorneys and certified public accountants (CPAs), have unlimited practice rights. This means they are unrestricted as to which taxpayers they can represent, what types of tax matters they can handle, and which IRS offices they can represent clients before.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFPâ, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

While we are familiar with the tax provisions of the issues presented herein, as Financial Advisors of RJFS, we do not render advice on tax or legal matters. You should discuss tax or legal matters with the appropriate professional.