Houston Richards Bio Image
Houston Lee Richards, CFP® North Texas-Arkansas-Oklahoma Complex Sales Manager Vice President, Wealth Management

As a financial advisor, Houston empowers clients to feel confident about where they are and where they’re headed in their financial lives. It’s in that spirit that he applies a wealth management process rooted in accountability and which demystifies the complexities of personal finance. He also understands that individuals with a higher degree of wealth face difficult decisions that require a more holistic approach, and he makes sure to deliver just that.

To best serve his clients, Houston documents each of their life’s goals. This creates a sense of accountability, offers a concrete marker of progress and helps ensure they remain on track toward the lives they envision. He also identifies key decision points and uses detailed analysis to determine how to best address established objectives. Known for his integrity, humility and hardworking nature, Houston offers clients the discerning guidance and far-reaching resources they need to make the most of the investment world.

Although Houston serves a diverse clientele, he has specialized knowledge assisting clients with sudden wealth and liquidity events, helping them determine the most efficient strategies to structure income, preserve their wealth and establish enduring legacies. He specializes in retirement planning, and has ample experience taking clients’ life savings and creating a monthly income stream designed to meet their needs and goals.

Houston started his career in 2011 at Merrill Lynch Wealth Management, where he diligently served clients until becoming a senior financial advisor and vice president. He joined Raymond James in 2021, drawn by the firm’s client-first values and robust technology and product offerings. In addition to his hands-on industry experience, Houston holds a Bachelor of Science in economics and a minor in business administration from Texas A&M University. He is also a CERTIFIED FINANCIAL PLANNER™ professional, which demonstrates his commitment to meeting the CFP Board’s continuing education requirements and practicing with higher ethical standards.

Originally from El Dorado, Kansas, Houston learned the value of hard work from a young age watching his parents and helped during summers on local farms bailing hay for five cents a bail. It’s an experience that shaped his character and his approach to finance.

Houston moved to Texas in 2003, where he still lives with his wife, Hannah, and their children, Knox, Theodore and Byrdie. When he’s not in the office, Houston can be found mountain biking, exploring state and national parks with his family, and competing in the occasional adventure race.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner,  CFP Logo Flame Design and  CFP Logo Plaque Design in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.