Randall Haaff

  • Randall Haaff, CFP®, AAMS®

    Financial Advisor

Randy is a growth-oriented senior executive with over 27 years of commercial and consumer financial services profit and loss, sales management and marketing success across diverse markets and industries with General Electric Capital (GEC), CNH Capital, Fifth Third Bancorp, NexGen Capital Partners and Raymond James & Associates.

While at GEC Randy progressed to an Executive Band Chief Financial Officer role in multiple GEC businesses including GE Capital – Seabanc, in Kuala Lumpur Malaysia, GEC Mortgage Insurance and GE Information Technology Solutions.  In addition when in an expatriate Business Development role, he was a key contributor to GEC’s expansion in Europe. 

At CNH Capital Randy served as a Vice President with his role to internationally expand early-stage commercial financial services businesses and introducing new commercial financial services business lines.  Businesses were launched in the U.S., all European Union countries, Australia, Brazil, Canada, Puerto Rico and Mexico.  In addition during the Great Recession, Randy served as interim Treasurer raising over $1.5B in funding from non-traditional sources.  Randy also served as a Company Officer and served on the Board of Directors of a Mexican financial services company.

Randy is an experienced General Manager having led Fifth Third Merchant Services to the third largest U.S. merchant processor (Fifth Third Merchant Services is now Vantiv, NYSE “VNTV”).  In addition while at Fifth Third, he led Fifth Third Consumer Indirect Finance to over $6B in assets.  He served on the bank’s Asset Liability Committee.

Randy joined NexGen Capital, a boutique private equity firm, as a Principal leading the sales and marketing organization.

Currently Randy is part of Raymond James & Associates in the retail securities industry.

Randy holds a B.S. – Finance from the University of Southern Indiana, is a CERTIFIED FINANCIAL PLANNERTM and Accredited Asset Management SpecialistSM.  In addition he is a graduate of General Electric’s Financial Management Program.  Randy serves on the Board of multiple non-profit organizations.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner,  CFP Logo Flame Design and  CFP Logo Plaque Design in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Raymond James is not affiliated with the above organizations and/or charitable causes.