Mary Carter
Mary Carter, CFP®, ChFC® Registered Principal Branch Manager, Financial Advisor

Mary is a Certified Financial Planner™ professional, Chartered Financial Consultant Emeritus (ChFC), a member of the Raymond James Institute of Investment Management Consulting (IIMC) and a Registered Principal with Raymond James. Mary has been in the financial services industry for more than 35 years and is President of Mary Carter Financial Services, Inc.

A graduate of St. Cloud University in Minnesota, where she earned her Bachelor’s Degree, Mary also holds a Master’s Degree in Counseling Psychology from the University of North Florida in Jacksonville. Mary’s first career was in school counseling and teaching, where she developed counseling skills that she has transferred to her planning business. Mary has known since she was just 5 years old that she wanted to work with people. That was when she first worked with her dad selling popcorn and candy to young skaters at the skating rink in Minnesota.

During her free time, Mary enjoys spending time surfing the Net with her grandchildren and playing with her grand-dogs in Jacksonville Beach. She and her husband, Peter, have caught the travel bug and have enjoyed visiting many interesting corners of the world. She also spends time with family and friends in Minnesota and at their lakeside cabin (mostly in the summer!).

But Mary’s real passion is her work. There is nothing she likes better than helping clients solve problems and meet goals – something she believes she has been able to instill in her co-workers. Her tireless efforts on behalf of her clients and genuine attitude of concern are probably the reasons so many clients become lifelong friends.

Mary also spends time working with multiple charities. She is the Honorary Director of Unitarian Universalist Church of Jacksonville Foundation and the Founding Member of the Women’s Giving Alliance – two charities she believes to be worthwhile as they respect the worth and dignity of all human beings and support high impact philanthropic initiatives.

*The Investment Management Consultant designation is awarded to those who complete the Raymond James Institute of Investment Management Consulting program.

Timeline

2019 – Raymond James Chairman’s Council – Chairman’s Council membership is a privilege limited to a select few. Membership is based on prior fiscal year production. Re-qualification is required annually. The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of advisor’s future performance. No fee is paid in exchange for this award/rating.

*Membership is based on prior fiscal year production. Re-qualification is required annually.  The ranking may not be representative of any one client’s experience, is not an endorsement, and is not indicative of advisors future performance. No fee is paid in exchange for this award/rating.

2018 – Forbes Best-in-State Wealth Advisors List – Mary was ranked as a top-performing advisor in the state of Florida by Forbes. The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research is based on an algorithm of qualitative criteria and quantitative data. Those advisors that are considered have a minimum of 7 years of experience, and the algorithm weighs factors like revenue trends, AUM, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Out of 21,138 advisors nominated by their firms, 2,213 received the award. This ranking is not indicative of advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/ rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. 

2017— Barron’s Top Independent Women Advisors Summit* – Mary attended the second annual Barron’s Top Independent Women Advisors Summit, hosted by Barron’s magazine to exchange ideas and best practices, with an eye toward improving their business and serving the investing public in the best possible manner. This is an invitation-only conference.

This exclusive conference was designed to convene a group of highly successful independent advisors, to discuss how trends and shifts in the wealth advisory business create both unique challenges and opportunities for leading female practitioners. Barron’s-ranked women advisors, independent channel industry leaders and renowned advisor coaches conducted sessions that explored subjects ranging from human capital development, core business strategy and management, capital structures and innovation.

“America needs wise and proven financial leadership. This conference brings together advisors in the country to share information and ideas toward one goal – to better serve their clients, their families and their communities,” said Sterling Shea, Associate Publisher and Head of Wealth Management Programs at Barron’s. “The financial markets and investing are more complex than ever. These leading advisors will leave this conference better equipped to help their clients find investing opportunities, avoid market traps and achieve financial well-being.”

Mary was one of approximately 100 financial advisors who were either selected by Barron’s or their affiliated firm to attend and participate in the conference. Participating firms included: Advisor Group, Ameriprise Financial Services Inc., Charles Schwab & Company, Fidelity Investments, Interactive Brokers Group LLC, LPL Financial Services, Raymond James Financial, TDAmeritrade and Wells Fargo Advisors Financial Network.

Barron's “Top 100 Women Financial Advisors,” 2017 Barron's is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The rankings are based on data provided by individual advisors and their firms and include qualitative and quantitative criteria. Data points that relate to quality of practice include professionals with a minimum of 7 years financial services experience, acceptable compliance records (no criminal U4 issues), client retention reports, charitable and philanthropic work, quality of practice, designations held, offering services beyond investments offered including estates and trusts, and more. Financial Advisors are quantitatively rated based on varying types of revenues produced and assets under management by the financial professional, with weightings associated for each. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients' risk tolerance than by an advisor's investment picking abilities. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of advisor's future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. Barron's is not affiliated with Raymond James.

2016 – Women’s Leadership Alliance was founded – In late 2016, Mary and six other Women founded the Women’s Leadership Alliance (WLA) to attract, develop and engage the most promising women leaders to grow and strengthen the financial advisory profession and better represent the diverse clients we serve.

As of June 2017, over 40 Founders have joined together in supporting the organization in its infancy. They have made the first year of WLA a success with over $800,000 raised in cash and pledges toward their initial goal of $1,000,000.

2004 – Honorary Director of Unitarian Universalist Church of Jacksonville Foundation Inc. – Mary began serving as the Honorary Director of her church in 2004. To this day, she continues to hold the title Director Emeritus.

2001 – Women’s Giving Alliance – Mary is a Founding Director and Legacy Donor of WGA, which started in 2001. WGA, a nonprofit 501(3)(c) organization, has a mission to improve the lives of women and girls in North East Florida. It also inspires women to be strategic philanthropists.

1988 Mary Carter Financial Services professionals join Raymond James – Raymond James. Mary Carter and Raymond James believe the right advice starts with trusted relationships. LIFE WELL PLANNED.

1986 Mary Carter Financial Services was established – Mary Carter Financial Services

1982 Connecticut General –  Mary Carter enters the Financial Planning Industry by joining Connecticut General, now Sagemark.

1989 Chartered Financial Consultant – A professional designation representing completion of a comprehensive course consisting of financial education, examinations and practical experience.

1979 Master’s Degree in Counseling Psychology - Mary graduated from University of North Florida receiving a Master’s Degree.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

*Source: Barron's “Top 100 Women Financial Advisors,” 2017 Barron's is a registered trademark of Dow Jones & Company, L.P. All rights reserved. The rankings are based on data provided by individual advisors and their firms and include qualitative and quantitative criteria. Data points that relate to quality of practice include professionals with a minimum of 7 years financial services experience, acceptable compliance records (no criminal U4 issues), client retention reports, charitable and philanthropic work, quality of practice, designations held, offering services beyond investments offered including estates and trusts, and more. Financial Advisors are quantitatively rated based on varying types of revenues produced and assets under management by the financial professional, with weightings associated for each. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients' risk tolerance than by an advisor's investment picking abilities. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of advisor's future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. Barron's is not affiliated with Raymond James. The Investment Management Consultant title is awarded to those who complete the Raymond James Institute of Investment Management Consulting program.

Raymond James is not affiliated with any organizations mentioned.


“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

Albert Schweitzer