• Howard Goodfriend

    Financial Advisor, Branch Manager, JD

Howard Goodfriend has more than 25 years of experience in investment management and retirement planning. He is also a registered principal and branch manager with Raymond James. He strives to deliver high quality, unbiased service and engineers personalized investment portfolios, as well as retirement and financial plans. His relationships with clients are caring, ongoing and interactive. Once a portfolio and financial plan are created, he maintains regular contact with clients to help ensure that their objectives are met, as their life and family circumstances change over time. Howard enjoys educating his clients on current financial issues and seeks to help them reach their long-term financial goals.

He also constructs retirement plans such as 401(k)s and provides ongoing investment advisory services to business owners, so they can help optimize their employee’s benefits in a tax efficient manner. 

His primary objective is to tame the complexity of his clients’ financial affairs, so they can enjoy their lives, without having to spend their precious free time researching investments, studying the markets or tracking everchanging retirement plan regulations on their own.

Howard graduated from the University of Illinois at Urbana-Champaign with a bachelor’s degree in Economics. He also holds a law degree from the John Marshall Law School. 

Howard's Areas of Focus:

  • Investment Portfolio Construction and Management - building and monitoring client portfolios with a goal of providing growth, income or both.
  • Risk Management - balancing and reallocating portfolios as needed, to help reduce risk as the markets change and client’s lives evolve.
  • Retirement Planning - managing client’s retirement assets in advance of retirement and maintaining a comfortable level of monthly income after retirement, while tracking progress toward these objectives.
  • Minimizing and Deferring Income Taxes - comprehensive analysis and creation of IRA, Roth IRA, 401(k), 403(b) and other qualified retirement plans, to help maximize tax efficiency and tax deferral for both individuals and business owners.
  • Reducing Estate Taxes - advising on estate plan strategies and gifting, to transfer wealth to heirs or charitable organizations, while minimizing exposure to probate costs and estate taxes.
  • Disciplined Saving Strategies - direct deposit into investment accounts and dividend reinvestment for meaningful wealth accumulation over decades.
  • Education Planning - planning for funding of children’s and grandchildren’s college education.

* Every investor's situation is unique and you should consider your investment goals, risk tolerance and time horizon before making any investment. There is no assurance that any investment will meet its investment objectives or that substantial losses will be avoided. Diversification and asset allocation do not ensure a profit or protect against a loss. Raymond James and its advisors do not offer tax or legal advice. You should discuss any tax or legal matters with the appropriate professional.