This step is essentially the icebreaker between the client and the Certified Financial Planner™ professional (CFP®). The CFP® professional collects qualitative information such as client’s health status, life expectancy, and family circumstances to begin identifying and evaluating the client’s specific needs, wants, goals, and expectations. From this point, the CFP® professional and the client agree upon the scope of the plan.

The second step of the process entails digging deeper into the “nitty gritty,” if you will. The CFP® professional will collect quantitative information, including income and expenses so they can put a pen to paper and begin crunching numbers. This is when the CFP® professional and client will discuss the client’s values and attitudes towards planning to select and prioritize goals in accordance with current financial information.  

During this step, the CFP® professional will use the information collected during step two to gauge where the client stands in terms of investments, insurance coverage, risk management, employee benefits, retirement planning and estate planning. The significance of the aforementioned items will vary based upon the client’s personalized financial plan, but analyzing the status is important to determine whether the client is on track to meet their goals. If the client is not on track, then the CFP® professional may decide to brainstorm or implement alternative courses of action.

At this point, the CFP® professional will begin making recommendations and drafting up the client’s financial plan. The CFP® professional will forecast the plan, taking different lifestyle and economic scenarios into consideration. This plan is designed to maximize the client’s potential to meet their goals.

During this step, the CFP® professional will sit down with their client and discuss the proposed plan. The CFP® professional addresses observations and recommendations, then offers feedback to the client. From here, the CFP® professional and client discuss any changes to be made to the plan. 

The key component to implement a financial plan is communication. The CFP® professional and client must clearly define who is responsible for what and establish a clear timeline delineating deadline for each party.   

The final phase may last years or even decades. This is when the CFP® professional is responsible for reviewing the client’s plan to watch for success and make any necessary changes. For the duration of the engagement, they will account for the significance of any new information or life changes.

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.