Reid Prince became a part of the Crocker, Prince & Blackford team in 2010 when he joined Raymond James. Reid devotes himself to serving a growing list of clients and provides exceptional service with holistic financial advice. He helps guide clients through the ever changing dynamics of the financial markets. Reid’s focus is prudently managing his client’s assets in accordance to their comprehensive financial goals.

He believes in a disciplined, individualistic approach to asset management. He specializes in financial planning and strategic asset allocation for high net worth families and individuals, as well as, corporate executives. As a CERTIFIED FINANCIAL PLANNER™^* professional, Reid uses his expertise to help clients identify and achieve their financial goals.

Reid received his degree in business with a double major in finance and entrepreneurship while attending Baylor University. After graduating from Highland Park High School, he received a full scholarship to play football at Baylor University. He is actively involved in Eastside Community Church, as well as, the Baylor Alumni Association.

In 2010, Reid married his high school sweetheart, Emma, and they now have two beautiful daughters and a son to complete their family. In addition to Reid’s love for the outdoors and hunting, Reid enjoys coaching his children’s sports teams.

* Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.